The whole growth stack, built for your industry.
Website design, custom development, booking suite, workflows, CRM, social media management, SEO and AEO. Pick your industry to see how we shape it, nationwide.
Nationwide Brand Services
When your customers are not tied to one zip code, growth comes from authority, a site that converts everywhere, and systems that follow up the same way in every state.
View nationwide brands servicesMed Spa Services
Botox, filler and laser searches are decided in the first three results, then won or lost by your booking flow. We build both, plus the CRM and follow-up behind them.
View med spas servicesSpa & Wellness Services
Massage, facial and package demand swings by season and by neighbourhood. We build the site, the booking, the automations and the search presence that catch it all year.
View spas & wellness servicesHotel Services
Every booking an OTA takes costs you 15 to 25 percent. We build the site, the booking path and the follow-up that convince guests to book with you instead.
View hotels servicesResort Services
Resort guests research for weeks before they book. We put the property in front of them at every stage, then keep the enquiry warm until it converts.
View resorts servicesFranchise Services
One brand, many locations, and a hundred ways for the message and the leads to drift. We build the system that keeps every unit consistent and accountable.
View franchises servicesSmall Business Services
You do not need five vendors and five invoices. We build the site, the booking, the follow-up and the search presence as one system you can actually run.
View small business servicesService Business Services
Emergency and quote searches convert in minutes. We build the site, the intake and the follow-up that make sure the call lands with you.
View service businesses servicesBooking-Led Businesses
If your revenue is a calendar, the calendar is the product. We build the booking experience and everything that feeds and follows it.
View booking businesses servicesTattoo Studio Services
Portfolios sell the work, but only if people find them and can book without a DM thread. We build both, plus the deposits that protect the schedule.
View tattoo studios servicesTelehealth Services
Telehealth competes nationally, state by state, on trust and clarity. We build the pages, the intake and the systems that turn searches into scheduled visits.
View telehealth servicesSalon Services
Clients search, scroll and book in the same few minutes. We build the site, booking and follow-up that catch them before they scroll past.
View salons servicesRestaurant Services
Menus, hours and reservations decide whether a hungry search becomes a table. We build all three, plus the marketing that brings people back.
View restaurants servicesWhat are services by industry?+
The same full stack, website design, custom development, booking suite, automated workflows, CRM, social media management, SEO and AEO, shaped around how one sector actually sells. A med spa books consultations by treatment, a hotel defends direct reservations, a franchise routes leads to units, so the pages, the automations and the search plan differ.
Do you work nationwide?+
Yes. Build Theory works with businesses across the United States, single location or multi-market. Everything is delivered remotely, and the search work covers national terms as well as each local market you serve.
Can we take only part of the stack?+
Yes. Most clients start with the website and booking, then add CRM, workflows, social media management and search once the leads are flowing. Nothing is bundled you do not need.
What is AEO and why does it matter now?+
AEO, or answer engine optimisation, is the work of getting cited by AI answer tools like Google AI Overviews, ChatGPT and Perplexity. It relies on clear factual answers, structured data and trustworthy authority signals, and it increasingly decides who gets seen before anyone clicks a link.
What does a free consult involve?+
A short call plus a review of your site, booking flow and current visibility. We name the biggest gaps, explain what we would do first and roughly what it would cost. No obligation and no pressure.