Website design
A fast, mobile-first site designed around your menu and experience menu, with a reservation button in reach on every screen.
Restaurant systems that fill tables all week.
Menus, hours and reservations decide whether a hungry search becomes a table. We build all three, plus the marketing that brings people back.
What do restaurant services include?
Restaurant services combine a fast website with a readable menu, custom development, reservations and events, automated guest workflows, CRM, social media management, SEO and AEO. The programme wins local and near-me searches, converts them into reservations and brings guests back.
Build Theory delivers this for restaurants nationwide, from a single location to a multi-market brand, as one team rather than five vendors.
Searches we target
- restaurant website design
- restaurant SEO
- online reservations
- restaurant CRM
- restaurant social media management
The problem
Where the revenue leaks
- 01
The menu is a PDF that search engines cannot read.
- 02
Hours are wrong across Google, socials and the site.
- 03
Private events and catering have no page or enquiry path.
- 04
Nothing brings first-time guests back a second time.
What is included
The full stack for restaurants
Website design, custom development, booking, workflows, CRM, social media management, SEO and AEO, built together so nothing falls between them.
Custom development
Custom builds for structured menu systems, reservation and waitlist integration, event enquiry flows and ordering platform connections.
Booking suite
Live availability, deposits, intake forms and automatic reminders, so a guest can confirm a reservation in under a minute.
Workflows and automation
Follow-up, no-show recovery, review requests and reactivation campaigns that run on their own after every reservation.
CRM
Every call, form and message from all locations lands in one pipeline, so no guest enquiry is lost between staff or shifts.
Social media management
One place to plan, schedule and publish across all your social channels at once, with the same offers and language your restaurants pages rank for.
SEO management
Nationwide and local search: technical health, a page per menu and experience, location coverage and links that hold rankings in every market you serve.
AEO
Structured data and clear, quotable answers so ChatGPT, Perplexity and Google AI Overviews name you when someone asks for restaurants.
CRM Suite
The CRM Suite behind every restaurant we run
One login for contacts, conversations, bookings, marketing and payments, run for you and built around how restaurants actually work.
- Contacts and sales pipelines that track every guest from first enquiry to repeat reservation.
- A unified inbox for calls, texts, emails, website chat and social messages, so nothing sits unanswered.
- Booking calendars with live availability, deposits and reminders for every reservation.
- Email and SMS marketing campaigns, newsletters and promotions sent from the same place your contacts live.
- Automated workflows for follow-up, no-show recovery, review requests and winning back past restaurants customers.
- Funnels and landing pages you can build and publish yourself for seasonal offers and campaigns.
- Forms and surveys for intake, feedback and lead capture, feeding straight into the pipeline.
- Review management that asks happy customers for Google reviews and alerts you to unhappy ones first.
- Missed-call text-back, so a call nobody answers still turns into a conversation.
- Invoices, quotes and payments, with online payment links and automatic receipts.
- A website chat widget that answers common questions and captures details around the clock.
- Reporting dashboards showing where enquiries come from, what converts and what each channel is worth.
- A menu search engines can read
- Accurate hours everywhere
- Reservations taken online
- Event and catering enquiries captured
- Repeat visits driven by automation
- Near-me visibility that holds
Why does a PDF menu hurt us?+
Search engines and AI tools struggle to read PDFs, so your dishes never appear in results and the file loads slowly on a phone. A structured HTML menu fixes both.
Can you handle reservations and waitlists?+
Yes, either by integrating your current platform or by building the flow if you do not have one.
How do we get more private-event bookings?+
A dedicated events page with capacity, packages and an enquiry form, plus a CRM pipeline that follows up. Most restaurants lose these enquiries to slow replies.
Do you work with restaurants nationwide?+
Yes. We work with restaurants across the United States, single location or multi-market. Everything is delivered remotely, and the same programme covers a nationwide brand and a single-site owner, only the location and content coverage changes.
Can you handle the website, booking, CRM, social and search together?+
That is how we prefer to work. Website design, custom development, the booking suite, automated workflows, CRM, social media management, SEO and AEO come from one team, so the site, the calendar and the follow-up all speak to each other instead of being stitched together later.
What does a free consult include?+
A short call and a review of your current site, booking flow and search visibility. We name the biggest gaps, tell you what we would fix first and roughly what it costs. No obligation.
Want to know what is possible in your market?
Book a free consult. We review your site, your booking flow and your visibility, name the biggest gaps, and tell you what we would do first, whether or not you work with us.