Website design
A fast, mobile-first site designed around your treatment menu, with a consultation button in reach on every screen.
Everything a med spa needs to fill the calendar.
Botox, filler and laser searches are decided in the first three results, then won or lost by your booking flow. We build both, plus the CRM and follow-up behind them.
What do med spa services include?
Med spa services from Build Theory combine a booking-ready website, custom development, an online consultation booking suite, automated patient workflows, CRM, social media management, SEO and AEO. Together they put the clinic in front of patients searching for treatments like Botox, filler, laser hair removal and microneedling, then convert and retain those patients automatically.
Build Theory delivers this for med spas nationwide, from a single location to a multi-market brand, as one team rather than five vendors.
Searches we target
- med spa website design
- med spa SEO
- med spa booking software
- aesthetics clinic CRM
- medical spa marketing agency
The problem
Where the revenue leaks
- 01
Competing clinics own the first results for every treatment you offer.
- 02
One page lists ten treatments, so none of them rank.
- 03
Traffic arrives but nobody books, because booking is three clicks deep.
- 04
Leads sit in a phone, a DM and an inbox with nobody following up.
What is included
The full stack for med spas
Website design, custom development, booking, workflows, CRM, social media management, SEO and AEO, built together so nothing falls between them.
Custom development
Custom builds for before-and-after galleries, membership and package logic, privacy-safe intake forms and integrations with your EMR or scheduler.
Booking suite
Live availability, deposits, intake forms and automatic reminders, so a patient can confirm a consultation in under a minute.
Workflows and automation
Follow-up, no-show recovery, review requests and reactivation campaigns that run on their own after every consultation.
CRM
Every call, form and message from all locations lands in one pipeline, so no patient enquiry is lost between staff or shifts.
Social media management
One place to plan, schedule and publish across all your social channels at once, with the same offers and language your med spas pages rank for.
SEO management
Nationwide and local search: technical health, a page per treatment, location coverage and links that hold rankings in every market you serve.
AEO
Structured data and clear, quotable answers so ChatGPT, Perplexity and Google AI Overviews name you when someone asks for med spas.
CRM Suite
The CRM Suite behind every med spa we run
One login for contacts, conversations, bookings, marketing and payments, run for you and built around how med spas actually work.
- Contacts and sales pipelines that track every patient from first enquiry to repeat consultation.
- A unified inbox for calls, texts, emails, website chat and social messages, so nothing sits unanswered.
- Booking calendars with live availability, deposits and reminders for every consultation.
- Email and SMS marketing campaigns, newsletters and promotions sent from the same place your contacts live.
- Automated workflows for follow-up, no-show recovery, review requests and winning back past med spas customers.
- Funnels and landing pages you can build and publish yourself for seasonal offers and campaigns.
- Forms and surveys for intake, feedback and lead capture, feeding straight into the pipeline.
- Review management that asks happy customers for Google reviews and alerts you to unhappy ones first.
- Missed-call text-back, so a call nobody answers still turns into a conversation.
- Invoices, quotes and payments, with online payment links and automatic receipts.
- A website chat widget that answers common questions and captures details around the clock.
- Reporting dashboards showing where enquiries come from, what converts and what each channel is worth.
- A ranking page for each treatment
- Booking in one tap on mobile
- Deposits that cut no-shows
- Every lead tracked in one place
- A steady flow of new reviews
- Answer-engine citations by name
Do we need a separate page for every treatment?+
Yes. Patients search by treatment, not by clinic. A single services page cannot rank for Botox, lip filler and laser hair removal at once, so each treatment gets its own optimised page tied to its own booking path.
How do med spas rank in the map pack?+
A complete and active Google Business Profile, a steady stream of recent reviews, and a website with a real page per treatment plus consistent details across directories. Our workflows keep the reviews arriving without staff effort.
Can you help with HIPAA and advertising compliance?+
We build with privacy-safe forms and follow platform rules for medical claims and before-and-after imagery. Your clinical or legal team signs off on medical wording before anything goes live.
Do you work with med spas nationwide?+
Yes. We work with med spas across the United States, single location or multi-market. Everything is delivered remotely, and the same programme covers a nationwide brand and a single-site owner, only the location and content coverage changes.
Can you handle the website, booking, CRM, social and search together?+
That is how we prefer to work. Website design, custom development, the booking suite, automated workflows, CRM, social media management, SEO and AEO come from one team, so the site, the calendar and the follow-up all speak to each other instead of being stitched together later.
What does a free consult include?+
A short call and a review of your current site, booking flow and search visibility. We name the biggest gaps, tell you what we would fix first and roughly what it costs. No obligation.
Want to know what is possible in your market?
Book a free consult. We review your site, your booking flow and your visibility, name the biggest gaps, and tell you what we would do first, whether or not you work with us.